Why Silobreaker?
Basic content is free, while sense-making analytics provide the added value. Traditional search is not viable as the only option for the Web users of tomorrow.
Today’s multi-billion dollar marketplace for information services is not being satisfied by the existing constellation of publishers and content aggregators on the one hand and providers of search software on the other.
Two of the key factors driving the need for a change are:
- Despite the explosion of information, providers remain focused on supply.
Driven by the commoditization of information, today’s news and information services – whether old or new media, publishers, aggregators or sites for RSS/Atom feeds – continue to focus on the supply of content and data. Very few are meeting user demands for sense-making tools.
- Strong user demand for more intelligent and cost-effective services. This proliferation of information, combined with a new generation of professional and private users who want answers at their fingertips without having to involve information professionals or pay for specialist services, is leading to a rapid transformation from power-use to mass-market-use of more intelligent search and analytics. The customer loyalty clock for many traditional search engines will begin to count down as the desire for relevance increases.
Search & Aggregation need to get smarter across all price points
