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Saturday, November 21, 2009 3:37 PM

Blyk Ltd

Type: Company
Name: Blyk Ltd
First Reported 11/17/2009 - Updated 11/17/2009 - 1 Documents (in Internet & IT)
Twitter Inc - Click to view 360-page
Twitter Inc
Orange partners with Twitter for mobile updates
Orange today announced a partnership with Twitter, which will enable customers to send and receive Twitter updates directly from their mobile phones using text messaging. It also sees Orange become the first mobile phone operator to enable customers to ... [Gomo News - 11/17/2009]
First Reported 11/06/2009 - Updated 11/06/2009 - 2 Documents (in Internet & IT)
Orange Taking Its Ad Network To U.S., Latin America
France Telecom’s Orange, mad-keen on building a web advertising network, is expanding its Orange Advertising Network out of Europe and in to Latin America.It’s assembled more than 20 Hispanic publishers (including Orange-owned starMedia, 20minutos.es, ... [PaidContent UK - 11/06/2009]
First Reported 11/09/2009 - Updated 11/09/2009 - 1 Documents (in Internet & IT)
France Télécom SA - Click to view image in its original context
France Télécom SA
Orange expands digital ad network to US
France Telecom has embarked on an international expansion drive for its in-house online advertising network. The is targeting the South American and progressively the US market for growth. The carrier reveals that it has signed up over 20 Latin American ... [TelecomsEurope - 11/09/2009]
First Reported 11/09/2009 - Updated 11/09/2009 - 1 Documents (in Corporate Deals)
AdMob - Click to view 360-page
AdMob
Google buys mobile display ad firm AdMob
Google has bought the mobile display advertising firm AdMob, the companies announced on Monday.The acquisition, for $750m (£449m) in stock, will 'enhance Google's existing expertise and technology in mobile advertising, while also giving advertisers and ... [ZDNet UK - 11/09/2009]
First Reported 11/05/2009 - Updated 11/05/2009 - 1 Documents (in Internet & IT)
O2's Opt-in Revolution
I’m at the mobileSQUARED Taking Internet Mobile roadshow in London, and prior to that, attended a roundtable discussion this morning, hosted by Airwide Solutions, the theme of which was: ‘Challenges to Incorporating Mobile into a Business Strategy’.Much ... [Mobile Marketing Magazine - 11/05/2009]
First Reported 07/22/2009 - Updated 07/23/2009 - 4 Documents
Vodafone Group Plc - Click to view image in its original context
Vodafone Group Plc
Blyk announces Vodafone as its exclusive partner in the Netherlands
Aligned to its global expansion strategy, the mobile engagement media will launch its brand in the Netherlands in partnership with Vodafone Helsinki, London and Amsterdam, 23 July 2009 – Blyk, the mobile engagement media, today announces Vodafone as its ... [releases feed from realwire - 07/23/2009]
First Reported 10/14/2009 - Updated 10/14/2009 - 2 Documents (in Internet & IT)
BIG TELCO IS WATCHING YOU
Better targeting and tracking has helped Internet advertising grow into a $23.4 billion business in the U.S. alone. However, a new study offers sobering evidence of consumer attitudes toward targeted advertising: A joint study conducted by the University ... [Light Reading - 10/14/2009]
First Reported 07/24/2009 - Updated 07/24/2009 - 2 Documents
Blyk ad-funded MVNO model fails
Blyk has finally pulled the plug on its mobile virtual network operation, a move that will be seen as an admission of failure of its ad-funded MVNO model.The firm, which launched its first operation in the UK in 2007, had planned to replicate its MVNO ... [Telecoms.com - 07/24/2009]
First Reported 07/28/2009 - Updated 07/28/2009 - 1 Documents (in Internet & IT)
The Future is Blyk for Orange ...
Ad-funded, youth-focused, mobile service supplier, Blyk, has announced an end to its ambition to be a stand-alone mobile operator in the UK. Instead, Blyk's customers are to be offered the chance to join Orange, which will in turn offer its customers ... [BWCS - 07/28/2009]
First Reported 07/28/2009 - Updated 07/28/2009 - 1 Documents
Free mobile phone firm Blyk closes UK service
Blyk has announced that it will close its advertising-supported mobile phone service in the UK.The company offered free calls and text messaging to those willing to receive targeted advertising on their mobile phones. A so-called mobile virtual network ... [PC Advisor - 07/28/2009]
First Reported 07/28/2009 - Updated 07/28/2009 - 1 Documents (in Internet & IT)
Blyk to fold into Orange
The ad-funded mobile virtual network operator Blyk will cease to run its service and instead provide advertising technology to Orange, the companies announced on Monday.A Blyk spokesperson told ZDNet UK on Tuesday that in order to increase revenue and ... [ZDNet UK - 07/28/2009]
First Reported 08/28/2009 - Updated 08/28/2009 - 1 Documents (in Internet & IT)
Orange buying Unanimis, forms multimedia ad network
paidContent: Mobile phone operator Orange is acquiring Unanimis, the largest UK digital ad agency, for an undisclosed sumA month after saying it will form a joint mobile ads sales team with Blyk, Orange is buying itself a place at the web ads top table, ... [Guardian Unlimited - 08/28/2009]

Quotes

...He said: "The year of the mobile was two years ago when the iPhone was developed. It has generated a third of smartphone traffic worldwide. Brands need to think about how to drive and promote apps and not just develop them. 'Brands need to go beyond the banner appeal of different formats with rich messaging leading the way. A third of consumers just want to see interesting information on their phone.' Gregory added that mobile was the next big media opportunity for brands, due to its reach. However, he warned brands needed to develop ad offerings beyond simple banner ads for mobile. He said: 'Mobile has reach with a unique personalisation opportunity. It has a unique ability to target consumers. It's truly accountable on a personal level. Mobile is the next opportunity for brands, as it drives customers to profile themselves - that develops a rich opportunity for brands.'"
IAB Engage: Gregory urges promotion of mobile phone apps [Brand Republic - 11/11/2009]
...Some Blyk users greeted the news of the closing of the service with consternation. "It would be nice if you could give a solid reason for shutting down, and personally it seems you may have been planning this for some time, as for some time now you haven't been taking any new customers or giving away any invitation codes" wrote one user in response to a blog post by Blyk co-founder Antti hrling on Monday
Blyk to fold into Orange [ZDNet UK - 07/28/2009]
...However, the company's Belgian website gives only the barest presentation in French and Flemish - "Already a success in the UK, Blyk is coming to Belgium" and invites 16- to 24-year-olds to leave their email addresses to be informed when the service launches
Free mobile phone firm Blyk closes UK service [PC Advisor - 07/28/2009]
...A company spokesperson has told Mint that they "do intend to enter India but cannot comment yet on timing" saying that discussions with potential launch partners are still ongoing; additionally, it's rumored that the local division is already stocking up on...
Blyk looking to partner with a carrier for Indian launch [Engadget Mobile - 06/11/2009]

More Content

All (59) | News (26) | Reports (0) | Blogs (33) | Audio/Video (0) | Fact Sheets (0)
sort by: Date | Relevance
Orange partners with Twitter for mobile updates [Gomo News - 11/17/2009]
Can Your Business Win Aganist Ad-Sponsored Comp... [BNET - 11/17/2009]
IAB Engage: Gregory urges promotion of mobile p... [Brand Republic - 11/11/2009]
Google buys mobile display ad firm AdMob [ZDNet UK - 11/09/2009]
Orange expands digital ad network to US [TelecomsEurope - 11/09/2009]
Orange Taking Its Ad Network To U.S., Latin Ame... [PaidContent UK - 11/06/2009]
O2's Opt-in Revolution [Mobile Marketing Magazine - 11/05/2009]
Reportlinker Adds Mobile Music Report - Analysi... [Globe Investor - 10/20/2009]
O2 Media expands sales team with four key appoi... [Media Week Online - 10/20/2009]
Six Degrees, But Not Much Separation [Mobile Marketing Magazine - 10/16/2009]
BIG TELCO IS WATCHING YOU [Light Reading - 10/14/2009]
How not to pull a NebuAd [Light Reading - 10/14/2009]
Orange buying Unanimis, forms multimedia ad net... [Guardian Unlimited - 08/28/2009]
MSearchGroove Launches Mobile Groove Podcast Se... [releases feed from realwire - 08/27/2009]
Blyk to fold into Orange [ZDNet UK - 07/28/2009]
Free mobile phone firm Blyk closes UK service [PC Advisor - 07/28/2009]
The Future is Blyk for Orange ... [BWCS - 07/28/2009]
Blyk ad-funded MVNO model fails [Telecoms.com - 07/24/2009]
Report: Orange to offer ad-funded mobile services [ZDNet UK - 07/24/2009]
Blyk announces Vodafone as its exclusive partne... [releases feed from realwire - 07/23/2009]
Blyk alters tack with Vodafone Netherlands deal [FT.com - Companies UK - 07/22/2009]
Blyk alters tack with Vodafone Netherlands deal [FT.com - Telecoms - 07/22/2009]
Blyk alters tack with Vodafone Netherlands deal [FT.com - Media - 07/22/2009]
Blyk to cut consumer ops to concentrate on part... [Telecom.paper - 05/13/2009]
Content consumption driven by messaging [Telecoms.com - 02/19/2009]
New study dispels 'lazy teens' image: 'we want ... [Government News Network - 10/30/2008]
1
In Focus
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Pekka Ala-Pietilä, Tony Pearce, Shaun Gregory, [more]
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Vodafone Group Plc, Vodafone Netherlands, GigaOM, [more]
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Birmingham City Council, University of Pennsylvania, Marshall School of Business, [more]
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Mobile Virtual Network Operators, Mobile Advertising, Targeting, [more]
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Birmingham, Helsinki, Amsterdam, [more]
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United Kingdom, Netherlands, India, [more]
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Internet & IT, Telecom, Mergers & Acquisitions, [more]
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Telecom, IT, Media & Advertising, [more]
MocoNews, Engadget Mobile, Communities Dominate Brands, [more]
Content Volume
Network
Trends

Blogs

sort by: Date | Relevance
Orange Taking Its Ad Network To U.S., Latin Ame... [MocoNews - 11/06/2009]
... Telecom’s Orange, mad-keen on building a web advertising network, ...
Industry Moves: Dopplr CEO Ahtisaari To Head Re... [MocoNews - 10/04/2009]
No sooner has Nokia (NYSE: NOK) acquired Dopplr, it’s also appointing the travel social network’s CEO Marko Ahtissari to lead a new design and consumer ...
Nokia Confirms Dopplr Acquisition, Joining Serv... [MocoNews - 09/28/2009]
After nearly a week of radio silence since the first rumour of the deal, Nokia (NYSE: NOK) has now confirmed it’s acquiring Dopplr, the two-year-old ...
giffgaff UK MVNO announced: is “mutual giving” ... [SlashGear - 09/23/2009]
MVNOs in the US haven’t had the greatest of success, with Virgin Mobile USA the most recent big-name to be gobbled up by a “proper” carrier.  However one UK company ...
Interview: Blyk Targeting US Operators After Sh... [MocoNews - 07/27/2009]
Europe’s Blyk is rebooting its American ambitions after ditching its original MVNO model in favour of carrier partnerships. The startup had amassed ...
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