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Saturday, November 21, 2009 7:20 PM

Central Office of Information

Type: Organization
Name: Central Office of Information
First Reported 11/20/2009 - Updated 11/20/2009 - 1 Documents (in Internet & IT)
The Royal Navy says it is attracting good engineering officer grade talent through an interactive challenge played across an iPhone app and Facebook widget. The challenge puts potential recruits through their paces with five interactive missions – each ... [Manufacturing Computer Solutions - 11/20/2009]
First Reported 11/17/2009 - Updated 11/17/2009 - 2 Documents (in Internet & IT)
Facebook Inc - Click to view 360-page
Facebook Inc
Central Office of Information (National)The Royal Navy has launched a new campaign to help attract the best engineering talent to officer posts using a new interactive application available via the iPhone and as a Facebook widget.The application was ... [Government News Network - 11/17/2009]
First Reported 11/17/2009 - Updated 11/17/2009 - 1 Documents (in Internet & IT)
With 10 speakers before the first coffee break, a packed London conference room and a relentless Twitterfall, Social Media 09 was a marathon of case studies and opinion that fitted four days of knowledge into four hours.Almost every speaker brought a ... [Reputation Online - 11/17/2009]
First Reported 11/16/2009 - Updated 11/16/2009 - 1 Documents (in Internet & IT)
LONDON - The Royal Navy is using an iPhone app to recruit new engineering talent by challenging people to undertake missions based on real training tasks.The iPhone app, also available to play on Facebook, has been created by interactive agency Marvellous, ... [Brand Republic - 11/16/2009]
First Reported 11/17/2009 - Updated 11/17/2009 - 1 Documents
Royal Navy - Click to view 360-page
Royal Navy
Royal Navy: The Navy has a new way of finding recruits: an iPhone app that tests would-be engineers abilities through a series of challenges including choosing how to respond to a missile attack. The app was created by the governments Central Office of ... [TechNews.AM - 11/17/2009]
First Reported 10/23/2009 - Updated 10/23/2009 - 4 Documents
: The Central Office of Information (COI) is setting up a framework (roster) of agencies that specialise in recruitment marketing.The framework (currently worth up to £20m per annum) will allow agencies to compete for government and public sector work ... [Ri 5 - 10/23/2009]
First Reported 10/22/2009 - Updated 10/22/2009 - 3 Documents
Bebo Inc - Click to view 360-page
Bebo Inc
Tags: Public Sector, Directgov, Portal, GovernmentThe publishing director of the government's central web portal has said the public sector needs to remove the barriers between policymakers and website technicians.Guy Ker said this would help to improve ... [ZDNet UK - 10/22/2009]
First Reported 10/26/2009 - Updated 10/26/2009 - 1 Documents
By Mike JonesThe Central Office of Information (COI) is setting up a framework (roster) of agencies that specialise in recruitment marketing.The current Recruitment Advertising Lot on the COI Advertising Framework, worth up to 20million per annum, was ... [Recruitment Today - 10/26/2009]
First Reported 10/30/2009 - Updated 10/30/2009 - 1 Documents
Central Office of Information (National)The Central Office of Information (COI) is reviewing its framework (roster) of agencies that specialise in design services.The current framework was established in 2006 for use over a maximum of four years.Now, ... [Government News Network - 10/30/2009]
First Reported 11/02/2009 - Updated 11/02/2009 - 1 Documents
Television campaign highlights fact that three people die each day due to shortage of donorsThe NHS is launching its first national television campaign to promote organ donation, highlighting the fact that three people who are in need of a transplant ... [Guardian.co.uk - 11/02/2009]
First Reported 11/03/2009 - Updated 11/03/2009 - 1 Documents
NHS Blood and Transplant has launched a UK-wide multimedia campaign to promote organ donation. The 3m campaign, coordinated by the governments Central Office of Information, includes the health services first national television campaign and an online ... [E-Health Insider - 11/03/2009]
First Reported 11/06/2009 - Updated 11/06/2009 - 1 Documents (in Internet & IT)
The Department for Children, Schools and Families (DCSF) is seeking an agency to help it communicate to the public the danger of internet paedophiles and other online threats to children.The process is at the early stages and is being handled by the Central ... [Brand Republic - 11/06/2009]

Quotes

...Maxine Brown, senior interactive services manager at the COI, says: "When thinking of engineering careers, potential candidates automatically default to civilian and commercial businesses. So demonstrating how challenging and rewarding a Royal Navy engineer officer career can be was a key objective in this campaign."
...It didn't really work. And so, we made it illegal not to wear a seat belt and everybody wore one. "You should always try to solve a problem first through persuasive means." --Rory Sutherland RELATED TOPICS It's interesting, of course, that at the time when we made it compulsory to wear seat belts, t wasn't the technology...
"COI (Central Office of Information)/government spend and retail spend, which has been resilient all year, is continuing to come through quite nicely" he said

More Content

All (67) | News (57) | Reports (0) | Blogs (9) | Audio/Video (0) | Fact Sheets (1)
sort by: Date | Relevance
Royal Navy recruiting marine engineers via soci... [Manufacturing Computer Solutions - 11/20/2009]
Mobile Content Bits: Royal Navy's Recruitment A... [mocoNews.net - 11/17/2009]
Royal Navy recruits Marine Engineers via online... [Government News Network - 11/17/2009]
Jon Silk on ‘Pearls of wisdom from Social Media... [Reputation Online - 11/17/2009]
Mobile Content Bits: Royal Navy's Recruitment A... [TechNews.AM - 11/17/2009]
UK 'Mad Man': Ads can do good [CNN - 11/17/2009]
A UK 'Mad man': How to sell nothing [CNN - 11/17/2009]
Royal Navy hunts engineering recruits through i... [Brand Republic - 11/16/2009]
Strategyeye: UK government warned not to cut di... [Adoimagazine.com - 11/10/2009]
ITV sees surprise ad revenue increase [Exec Digital UK - 11/10/2009]
'Tories shouldn't cut government digital ad spend' [Guardian.co.uk - 11/09/2009]
British Government targets low-paid with tourin... [Meetings:review - 11/07/2009]
Department of Children, Schools and Families pu... [Brand Republic - 11/06/2009]
Multimedia organ donor campaign launches [E-Health Insider - 11/03/2009]
NHS launches hard-hitting organ donation ad [Guardian.co.uk - 11/02/2009]
COI launches design framework review [Government News Network - 10/30/2009]
COI launches Classified Recruitment Marketing a... [Recruitment Today - 10/26/2009]
£20m recruitment marketing roster under re... [Ri 5 - 10/23/2009]
UK Government: COI launches Classified Recruitm... [Individual.com - 10/23/2009]
COI launches £20m recruitment market... [Mad.co.uk - 10/23/2009]
COI launches Classified Recruitment Marketing a... [Government News Network - 10/23/2009]
Meet the consolidator [Public - 10/23/2009]
Ball joins Portland as adviser [The Independent - 10/23/2009]
Policymakers urged to talk to web techs [ZDNet UK - 10/22/2009]
Ker: gov't online operations need improving [ZDNet UK - 10/22/2009]
Directgov director calls for policy/techie liaison [Kable - 10/22/2009]
COI announces shortlist for centralised media b... [Government News Network - 10/19/2009]
UK.gov backs ID scheme with peanuts promo spend [The Register - 10/16/2009]
Because roadshow promotes COI pay rights helpline [Marketingservicestalk - 10/16/2009]
Directgov supersite swallows hundreds of govern... [Active Home - 10/13/2009]
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Blogs

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Recruiting Royal Navy Engineers – there’s an ap... [TechCrunch Europe - 11/17/2009]
[UK] It seems that the iPhone has all the bases covered, including those of the UK’s Royal Navy which is using Apple’s iconic device to help put potential new engineering ...
Mobile Content Bits: Royal Navy's Recruitment A... [MocoNews - 11/17/2009]
... Navy: The Navy has a new way of finding recruits: an iPhone app that ...
IAB Engage Conference: Here Comes The Advertorial [BAD IDEA magazine - 11/12/2009]
The Internet Advertising Bureau’s Engage conference went down yesterday, in a week where the media industry is thoroughly unimpressed with the returns from online ...
Q&A with Rory Sutherland: An advertarian's ... [TED Blog - 10/15/2009]
The TED Blog caught up with ad man Rory Sutherland the evening before we posted his TEDTalk. Drawing on the work of behavioral economists, Nobel Prize ...
You know it's silly season when..... [Dizzy Thinks - 08/24/2009]
The Ministry of Defence, via the Central Office of Information, put out a press release titled "Forget Luton - Camp Bastion is among busiest UK-run airports!"The ...
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