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Saturday, November 21, 2009 4:37 PM

Published 11/07/2009 by Food Consumer

Kelloggs to back down on immunity claims in cereals

With food and drug labeling being closely scrutinized by federal and state health officials during the swine flu pandemic, companies are curbing the claims they are making about their products.

Kellogg Cereal company Wednesday they would stop claiming their...

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In the United States Kellogg Co. forced to with...

portfolio.com reports, San Francisco City Attorney Dennis Herrera gave Kellogg 30 days to provide proof of their claim. He was concerned that the timing of it with ... - [11/07/2009 - Grub4Life]

Kellogg's withdraws immunity claims in cereals

New York, November 6 -- Leading food maker, Kellogg Co. based in Battle Creek, Michigan, announced discontinuing its immunity claims on the boxes of Kellogg’s Rice ... - [11/07/2009 - The Money Times]

Swine flu prompts Kellogg to quit Rice Krispies... - [11/06/2009 - Nutra Ingredients USA]

Quotes

...competing symbols "which are based on different nutrient criteria and are likely to confuse consumers." The FDA said they would...

Kelloggs to back down on immunity claims in cereals [Food Consumer - 11/07/2009]

"While science shows that these antioxidants help support the immune system, given the public attention on H1N1, the company decided to make this change" reads the Kellogg...

Kelloggs to back down on immunity claims in cereals [Food Consumer - 11/07/2009]

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Audio/Video

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Kelloggs to back down on immunity claims in cereals