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Saturday, November 21, 2009 3:07 PM

ZenithOptimedia

Type: Company
Name: ZenithOptimedia
First Reported 11/19/2009 - Updated 11/19/2009 - 1 Documents (in New Business)
News Corporation - Click to view image in its original context
News Corporation
U.S. Readers Will Pay - But Not Much - for Online News
A recent study by the Boston Consulting Group found that global consumers are willing to pay to receive news - especially from online national and local newspapers - on their personal computers and mobile devices.But they may not be willing to pay much. ... [Media Buyer Planner - 11/19/2009]
First Reported 11/19/2009 - Updated 11/19/2009 - 1 Documents (in Internet & IT)
New Internet Radio Player to Link Commercial, BBC Radio
The BBC plans to launch an internet radio player that will offer more than 400 stations, including both commercial stations and stations from the BBC.The UK Radioplayer project, due to launch in early 2010, was created via partnerships with the Radio ... [Media Buyer Planner - 11/19/2009]
First Reported 11/20/2009 - Updated 11/20/2009 - 1 Documents
'Up' Your Holiday Sales
For many retailers and the companies whose goods they are selling, December can make or break the year from a profitability perspective. That's why the Friday after Thanksgiving is called Black Friday, an indicator of when profitability begins. In fact, ... [Media Post - 11/20/2009]
First Reported 11/14/2009 - Updated 11/14/2009 - 1 Documents (in Environment)
Wildlife Reserves Singapore | Wildlife...
Wildlife Reserves Singapore (WRS) has teamed up with JCDecaux to transform a pedestrian walkway in Singapore’s busy Orchard Road shopping district. Different sections of the underpass were made to depict the Jurong Bird Park, the Night Safari and Singapore ... [Media Magazine - 11/14/2009]
First Reported 11/16/2009 - Updated 11/16/2009 - 1 Documents
BBC Worldwide appoints ZenithOptimedia to £30m media account
LONDON - BBC Worldwide, the commercial arm of the BBC, has appointed ZenithOptimedia to its global media account. The businness is worth £30m, with £3m being spent in the UK. ZenithOptimedia will plan and buy all media campaigns around BBC Worldwide's ... [Brand Republic - 11/16/2009]
First Reported 11/16/2009 - Updated 11/16/2009 - 1 Documents
ZenithOptimedia wins global BBC Worldwide media
LONDON - ZenithOptimedia has won the global BBC Worldwide media planning and buying business after a pitch.The agency scooped the account after a final shoot out with WPP-owned Maxus.PHD, the incumbent on the business, declined to repitch.ZenithOptimedia ... [Brand Republic - 11/16/2009]
First Reported 11/16/2009 - Updated 11/16/2009 - 1 Documents (in Internet & IT)
Mediaedge:cia - Click to view 360-page
Mediaedge:cia
ZenithOptimedia secures BBC Worldwide global media business
LONDON - BBC Worldwide, the commercial arm of the BBC, has appointed ZenithOptimedia as its media buying and planning agency for the UK and international markets. ZenithOptimedia takes over the UK brief from PHD, which first handled the media account ... [Brand Republic - 11/16/2009]
First Reported 11/17/2009 - Updated 11/17/2009 - 1 Documents (in Internet & IT)
Helen Jurado Promoted at BBC Worldwide Unit
BBC Worldwide said Helen Jurado has been promoted to vice president, Sales & Distribution, Latin America, oveseeing multi-platform sales efforts of 50,000-plus hours of programming, as well as digital media and home entertainment in the region. She continues ... [Broadcast Newsroom - 11/17/2009]
First Reported 11/17/2009 - Updated 11/17/2009 - 1 Documents
Puma | Joyful Winter | Hong Kong
Winter is not lacking in colors and fun in Puma’s latest through-the-line campaign for its autumn and winter wear in Asia. The interactive campaign, developed by , Droga5 and ZenithOptimedia, is taking to the streets across China, South Korea, Hong Kong, ... [Media Magazine - 11/17/2009]
First Reported 11/17/2009 - Updated 11/17/2009 - 1 Documents
BBC Worldwide hands global media biz to Zenith
BBC Worldwide has appointed ZenithOptimedia to handle its global media account.ZenithOptimedia will be responsible for planning and buying across TV, video and print for BBC Worldwides brand portfolio, which includes Top Gear, Planet Earth and Doctor ... [M&M Europe - 11/17/2009]
First Reported 11/17/2009 - Updated 11/17/2009 - 1 Documents (in Internet & IT)
ZenithOptimedia secures BBC Worldwide global media business
LONDON - BBC Worldwide, the commercial arm of the BBC, has appointed ZenithOptimedia as its media buying and planning agency for the UK and international markets. ZenithOptimedia takes over the UK brief from PHD, which first handled the media account ... [Media Week Online - 11/17/2009]
First Reported 11/17/2009 - Updated 11/17/2009 - 1 Documents (in Internet & IT)
O2 targets teens with pre-pay cards
Challenge - In September, O2 moved into a new market by launching two free pre-pay cards with Visa capability - an adult card, Cash Manager, and a Load & Go card for 13 to 17-year-olds. The launch of Cash Manager was backed by a heavy above-the-line campaign, ... [Media Week Online - 11/17/2009]

Quotes

...5 percent for the entire year, but downgraded its forecast in October due to weak first-half performance across all markets. "However, this downgrade almost entirely relates to first-half activity. Since then, improvements in economic confidence have been accompanied by positive signals from media owners that the downturn is bottoming out. We are still confident that the second half of the year will be much less painful for the ad market than the first half, and expect the market to hit bottom before the end of 2009" the organization said
Asia-Pac '09 ad spend poised to dip by 3.1% [Philippine Daily Inquirer - 11/01/2009]
...Dariusz Kowalski (pictured), CEO of Warsaw company Equinox, which provides media planning and buying services for companies in Poland and abroad. "Contrary to what forecasts say, the crisis is a situation where a small media house like ours can gain new customers and start competing for the budgets of large international corporations." Despite the crisis, Equinox has doubled its revenues over the past two years, from zl...
Media Market to Grow [Warsaw Voice - 10/29/2009]
Media planners back the TAM data. "Any bilateral ODI involving India gets a very high rating and wider reach, compared to a tournament or a Twenty20 cricket (excluding IPL) for the advertisers. This is because there is no fear of India getting knocked out. Therefore, an India-Australia match is lucrative for advertisers, as it delivers guaranteed results" says Pavan Chandra, MD, west & south, ZenithOptimedia, a leading media agency
Advertisers betting big on one day cricket [msn.co.in - 10/21/2009]
...He added: "The strength of the euro makes it unlikely UK spend will overtake Germany any time soon." The latest figures follow more than a year of consecutive downward revisions by the agency, in which the UK has consistently been one of the weakest...
UK ad market decline worse than forecasted, says Zenith [Brand Republic - 10/20/2009]

More Content

All (130) | News (114) | Reports (0) | Blogs (14) | Audio/Video (0) | Fact Sheets (2)
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Dongfeng Nissan launches China media planning... [Media Magazine - 20 hours ago]
Lawsuits against Sohu threaten China's Anti-Pir... [Media Magazine - 21 hours ago]
'Up' Your Holiday Sales [Media Post - 11/20/2009]
Dongfeng Nissan launches China media planning a... [Media Magazine - 11/20/2009]
New Internet Radio Player to Link Commercial, B... [Media Buyer Planner - 11/19/2009]
U.S. Readers Will Pay - But Not Much - for Onli... [Media Buyer Planner - 11/19/2009]
ZenithOptimedia captures £15 million Molso... [Brand Republic - 11/17/2009]
Broadband Content Bits: Cisco Improves Tandberg... [PaidContent UK - 11/17/2009]
O2 targets teens with pre-pay cards [Media Week Online - 11/17/2009]
ZenithOptimedia secures BBC Worldwide global me... [Media Week Online - 11/17/2009]
BBC Worldwide hands global media biz to Zenith [M&M Europe - 11/17/2009]
Puma | Joyful Winter | Hong Kong [Media Magazine - 11/17/2009]
Helen Jurado Promoted at BBC Worldwide Unit [Broadcast Newsroom - 11/17/2009]
ZenithOptimedia secures BBC Worldwide global me... [Brand Republic - 11/16/2009]
ZenithOptimedia wins global BBC Worldwide media [Brand Republic - 11/16/2009]
BBC Worldwide appoints ZenithOptimedia to £... [Brand Republic - 11/16/2009]
Publicis Groupe Combines MS&L Worldwide, Pu... [Forbes.com - 11/16/2009]
Carat and Diffiniti win £3m Auto Trader me... [Media Week Online - 11/14/2009]
Wildlife Reserves Singapore | Wildlife... [Media Magazine - 11/14/2009]
Wildlife Reserves Singapore | Wildlife Encounte... [Media Magazine - 11/13/2009]
Digital Media and the Future of Advertising [Seeking Alpha - 11/13/2009]
Make sure the ginger beer is from Asia [The Age - 11/12/2009]
Live Issue... Branding battle rages as India's ... [Media Magazine - 11/12/2009]
Bernstein Research Q3 Ad Report: Cable Posts Gr... [Broadcast Newsroom - 11/11/2009]
Auto Trader reviews media [Brand Republic - 11/10/2009]
Aviva picks up five agencies for its media duties [Yahoo! India - 11/09/2009]
ZenithOptimedia wins Mars-Wrigley £80 mill... [Media Week Online - 11/07/2009]
Hyundai-Kia Taps Havas' MPG for International M... [Advertising Age - 11/06/2009]
Hyundai appoints MPG to £150m account [Brand Republic - 11/06/2009]
Mars-Wrigley appoints ZenithOptimedia £80 ... [Brand Republic - 11/06/2009]
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In Focus
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Ravi Kiran, Maurice Levy, Jay Leno, [more]
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BBC Worldwide, Publicis Groupe SA, Mediacom Communications Corporation, [more]
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Interactive Advertising Bureau, IFPI, Ofcom, [more]
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Online Advertising, Social Media, Stagnation, [more]
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London, Beijing, Magna (United States), [more]
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United Kingdom, China, Singapore, [more]
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Internet & IT, Mergers & Acquisitions, Venture Capital, [more]
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Media & Advertising, Telecom, Internet & Online, [more]
Brand Republic, Media Magazine, Media Week Online, [more]
Content Volume
Network
Trends

Blogs

sort by: Date | Relevance
Google Launches Internet Stat Center [ReadWriteWeb - 09/10/2009]
Without any fanfare, Google has launched a new resource called "Google Internet Stats" which brings together industry facts and insights from across five different ...
Publicis to Buy Razorfish from Microsoft [Search Engine Watch Blog - 08/10/2009]
Microsoft unloaded a potential conflict of interest today when it agreed to sell Razorfish to Publicis for $530 million. Microsoft had picked up Razorfish (then ...
Jarvis Coffin: What the heck is Display Adverti... [The Huffington Post Full Blog Feed - 07/07/2009]
It's mid-year ad forecasting season. ZenithOptimedia and PricewaterhouseCoopers have both issued outlooks that could be described as cautiously optimistic. ...
O2 announces 3D interactive cinema experience [Tech Digest - 06/30/2009]
O2 has announced that they'll be screening the world's first interactive 3D game across Britain this summer. Asteroid Storm will played by an estimated 1million ...
Magna: Mobile Ads Will Grow 36 Percent In '09 [MocoNews - 05/04/2009]
Considering that most observers see online ad spending rising in the low single digits this year, mobile ad spend is still sprinting ahead nicely, if at a ...
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